IDENTIFYING MICRO-MARKETS FOR CLEAN ENERGY ACCESS
Tanzania Main Land

Demographics for 2012

Population density

Number of people / square kilometer of land as per 2012 census. Move your mouse over each region.

Population density is based on the number of people in each region and the land area of the region. The source of land area is Wikipedia

Mobile ownership

% of households owning a mobile in 2012. Move your mouse over each region to read the number of households owning a mobile.

Mobile ownership is an indication of economic growth.

Mobile money agent penetration

Number of mobile money agent for every 10,000 households. Move your mouse over each region.

Mobile money agent data data shows the number of mobile money agents for 10,000 households. This is an indicator of financial inclusion.

Iron sheet roof ownership

% of households living in houses that have iron sheet roofs as per 2012 Census. Move your mouse over each region to read the number of households with a house which has an iron sheet roof.

Iron sheet roof ownership is an indication of economic growth.

Bicycle ownership

% of households owning a bicycle as per 2012 Census. Move your mouse over each region to read the number of households owning a bicycle.

Bicycle ownership is an indication of economic growth.

Radio ownership

% of households owning a radio in 2012. Move your mouse over each region to read the number of households owning a bicycle.

Radio ownership is an indication of economic growth.

Addressable Market

We apply the filter for economic buoyancy to the regions to identify the target regions for decentralized renewable energy.

The target regions are regions which meet any two of the following three criteria:

1. High percentage of households owning a bicycle in 2012

2. High percentage of households owning a radio in 2012

3. High percentage of households with iron sheet roofs in 2012

16 of the 25 regions in Tanzania Mainland fit our criteria of target regions. 8 of these have a population density greater than 50 people per square km.

Move your mouse over each region to read the details corresponding to each region.

If you scroll down you can see of these regions how many are also suitable for a pay as you go business model.

Pay As You Go Market

We apply another filter to the regions that satisfy the criteria for strong economic buoyancy.

The pay as you go market are regions which meet any one of the following two criteria:

1. High percentage of households owning a mobile in 2012

2. High mobile money agent penetration

Of the 16 target regions, 14 also satisfy the criteria of being a potential PAYG market. Kagera and Njombe are the two which do not.

Create your own map

Population density (people/sq.km)
% of households owning a mobile in 2012
% of households living in houses that have iron sheet roofs in 2012
Mobile money agent penetration (number of mobile money agents for every 10,000 households)
% of households owning a bicycle in 2012
% of households owning a radio in 2012